Digital Marketing & Content Strategy

Former Marketing Director with hands-on experience in SEO, AI search, video, and paid media. I turn ideas into websites, content, and search campaigns that help businesses get found and earn attention.

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Websites

Recent website builds across events, legal, education, home services, and professional services.

Wedding Showcase
Featured
Full copy, design, and build
Visit weddingshowcase.org (opens in a new tab)
First Stop Experts
Website build
Visit firststopexperts.com (opens in a new tab)
RM Remodeling NW
Website build
Visit rmremodelingnw.com (opens in a new tab)
Marble & Stone Life
Website build
Visit marbleandstonelife.com (opens in a new tab)
MCS Preschool
Website build
Visit mcspreschool.com (opens in a new tab)
Vello Agency
Website build
Visit velloagency.com (opens in a new tab)

Paid Ads

Paid campaigns where I owned the strategy and the work.

GOOGLE

Roach & Bishop: Google Ads Campaign

+22.6%

Reported conversions

Cost per conversion: −6.98%
Click-through rate: 10.43%
Cost per conversion: $7.34

Goal, work & results

Goal

Generate more qualified inquiries from paid search while bringing the cost of each conversion down.

Work

Managed campaign structure, keywords, and bidding across brand and non-brand campaigns
Refined ad copy and search terms to improve relevance and click-through
Monitored conversion actions and budget pacing through the month

Results

$517.28 spend · 2,886 impressions · 301 clicks · 10.43% CTR
70.5 reported conversions at $7.34 per conversion
Conversions up 22.6% and cost per conversion down 6.98% vs. January
47.5 conversions from brand campaigns; 23 from other campaigns

Details

Conversions are platform-reported conversion actions, not unique clients. Brand and non-brand campaigns are combined.
The report also lists 85 phone calls. Calls and reported conversion actions are different measures and should not be added together.

Google · LinkedIn

Knit: Google & LinkedIn Ad Campaign

Marketing Director

Return on ad spend

Monthly ad spend: $40,000–$50,000
Monthly attributed revenue: ≈$270,000
Click-through rate: 9.2%

Goal, work & results

Goal

As Marketing Director, I led paid acquisition, content strategy, the company website and landing pages supporting enterprise lead generation.

Work

Managed Google, Facebook and LinkedIn ad campaigns and a monthly advertising budget of $40,000 to $50,000
Built multistage acquisition and retargeting campaigns

Results

$45,000 monthly spend · 1.2M impressions · 14,400 clicks · 1.2% CTR
6x return on ad spend, ≈$270,000 in monthly attributed revenue
420 conversions at ≈$107 per conversion

Details

Figures are representative monthly averages from my time in the role.
Google, Facebook and LinkedIn campaigns are combined across the program.

FACEBOOK

Luxer One: Facebook Ad Campaign

Digital Marketing Manager

$340,000

Monthly sales-qualified opportunity value (pipeline)

Monthly ad spend: $600
Monthly opportunities: 28
Cost per opportunity: ≈$21

Goal, work & results

Goal

Led digital marketing for smart-locker solutions, including Google and Facebook advertising within a broader marketing program.

Work

Managed Google and Facebook advertising
Supported lead generation with digital marketing and sales-enablement content

Results

$600 monthly spend · 38,000 impressions · 640 clicks · 1.7% CTR
28 sales-qualified opportunities at ≈$21 per opportunity
$340,000 in monthly sales-qualified opportunity value (pipeline)

Details

Opportunity value is pipeline from qualified opportunities. It is not revenue, closed sales, or return on ad spend.
Figures are representative monthly averages from my time in the role. Google and Facebook campaigns are combined.

SEO

Three SEO engagements where I owned the strategy and the work. Figures come from GA4 and Search Console.

SEO

SEO Campaign

Technical & On-page SEO

+11.64%

Organic sessions (GA4)

Sessions, Jan–Jun: 10,451
Sessions, Jul–Dec: 11,667

Goal, work & results

Goal

Grow organic visibility for core services and service areas in local and AI-driven search.

Work

Technical SEO fixes across the site
New and improved service and location pages
Local search and AI search optimization

Results

GA4 organic sessions grew from 10,451 to 11,667, an 11.64% increase half over half

Details

A separate Semrush snapshot showed 56 AI mentions and 155 cited pages. That is a point-in-time visibility measure, not a growth or lead figure.

SEO

SEO Campaign

SEO & AI Search

+48.1%

Active users

Active users, August: 1,029
AI referral sessions: 9 → 22

Goal, work & results

Goal

Increase qualified traffic to service pages and build visibility in AI search tools.

Work

Service-page content and on-page optimization
Technical SEO and internal linking improvements
AI search optimization for key service topics

Results

1,029 active users in August, up 48.1% month over month
AI referrals rose from 9 to 22

Details

AI referral numbers come from a small baseline and are shown for context.

SEO

SEO Campaign

Content & Search Visibility

+28.2%

Engaged sessions

Engaged sessions: 232
Search Console clicks (+17): 115
ChatGPT sessions: 14

Goal, work & results

Goal

Drive more engaged visits from search and emerging AI referral sources.

Work

Content improvements for key service pages
On-page SEO and Search Console monitoring
AI search optimization

Results

232 engaged sessions, up 28.2% month over month
115 Google Search Console clicks, up 17
14 sessions referred from ChatGPT

Details

Engaged sessions measure meaningful visits; this is not a measure of total organic session growth.

Content

Ideas, strategy, scripting, filming, editing, thumbnails, and publishing. I handle every step from concept through distribution.

Matt the Mortgage Guy

Mortgage education for homebuyers, including timely market takes and practical pre-approval advice. Matt consistently gets $30k–$40k in monthly revenue from YouTube and social media.

YouTube ↗Instagram ↗

Why you need to buy a house before 2027

8,716 views

Why Your Pre-Approval Might Be Worthless (And How to Fix It)

1,210 views

Wedding Showcase

Event promotion and an ongoing episode series on trends and planning for couples. Ticket sales increased 127% year over year through social media campaigns.

YouTube ↗Instagram ↗

Wedding Showcase at Cal Expo February 25, 2024

182 views

Top Wedding Trends That Are Staying in 2025 | Wedding Showcase Ep15

9,188 views

Steven Lam Real Estate

Part of an integrated Bay Area buyer campaign: a 99-page buyer's guide, video series, and landing page. Steven's YouTube and social media strategy started from scratch, and his monthly revenue increased 31% in just six months.

YouTube ↗Instagram ↗

Integrated campaign: 99-page Bay Area Buyer's Playbook, supporting videos, and a dedicated landing page.

View the Bay Area Buyer's Playbook ↗

6 Things That Will Break Your Real Estate Deal (Avoid These!)

1,320 views

The 6 Best Places to Live in Walnut Creek (My Top Picks!)

1,161 views

Testimonials

Alex

1:25

Social media consulting

Matt

0:47

YouTube and social media

Jan

0:37

Video content strategy

Resume

Aug 2016 – Present
Freelance Marketing Consultant
Independent
Independent consulting alongside employed roles, full time since October 2022.
- Led SEO, AI search, paid campaigns, measurement, and analytics
- Planned and built websites and landing pages from structure through launch
- Owned video and content strategy, production, and distribution from concept through publishing
Jun 2022 – Oct 2022
Marketing Director
Knit
- Directed paid acquisition with a $40–50k monthly ad budget
- Owned content strategy, the company website, landing pages, and campaign execution
Aug 2021 – Jun 2022
Marketing Director
We-Bridge
- Hired, trained, and managed a team of 6 SDRs
- Owned content strategy, the company website, landing pages, and campaign execution
Mar 2017 – Apr 2020
Digital Marketing & Project Delivery
Luxer One
- Digital Marketing Manager, April 2019 to April 2020
- Executed digital marketing initiatives after progressing from project delivery
- Earlier project delivery role, March 2017 to April 2019, managing nationwide installations

Education

Bachelor of Media Arts and Graphic Design

Southern New Hampshire University

Tools

GA4
Google Search Console
Ahrefs
Semrush
HubSpot
AI search optimization

Contact me

Based in Sacramento, CA · Available for fully remote marketing roles.

Email me

Digital Marketing & Content Strategy

Websites

Wedding Showcase

First Stop Experts

RM Remodeling NW

Marble & Stone Life

MCS Preschool

Vello Agency

Paid Ads

Roach & Bishop: Google Ads Campaign

Goal

Work

Results

Details

Knit: Google & LinkedIn Ad Campaign

Goal

Work

Results

Details

Luxer One: Facebook Ad Campaign

Goal

Work

Results

Details

SEO

SEO Campaign

Goal

Work

Results

Details

SEO Campaign

Goal

Work

Results

Details

SEO Campaign

Goal

Work

Results

Details

Content

Matt the Mortgage Guy

Wedding Showcase

Steven Lam Real Estate

Testimonials

Alex

Matt

Jan

Resume

Freelance Marketing Consultant

Marketing Director

Marketing Director

Digital Marketing & Project Delivery

Education

Tools

Contact me